Full Job Description
Join Our Team as a Digital Content Strategist in Morganton, NC
Company: Innovatech Solutions
Location: Morganton, North Carolina
Job Type: Full-Time
Salary: Competitive based on experience
The Company
Innovatech Solutions is a forward-thinking digital marketing agency that specializes in delivering exceptional brand experiences driven by data. As a leading name in the industry, we thrive on creativity, innovation, and a results-oriented approach. Located in Morganton, NC, Innovatech Solutions is dedicated to fostering local talent while serving clients globally.
Position Overview
We are seeking a passionate and innovative Digital Content Strategist to join our dynamic team in Morganton. The successful candidate will collaborate closely with our marketing, design, and analytics teams to develop and implement compelling content strategies that resonate with our target audiences and elevate our brand presence. If you have a knack for storytelling, a passion for digital trends, and a data-driven mindset, this is the perfect role for you!
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with business objectives and resonate with target audiences.
- Conduct thorough research and analysis of industry trends, target demographics, and competitor strategies to inform content creation.
- Collaborate with cross-functional teams including marketing, design, and social media to ensure cohesive and engaging content across all platforms.
- Manage and optimize content across various digital platforms including websites, blogs, social media, and email newsletters.
- Implement SEO best practices to enhance organic search visibility and drive traffic to our web properties.
- Monitor and analyze performance metrics to assess the effectiveness of content strategies and make data-driven recommendations for improvement.
- Stay abreast of emerging digital trends, tools, and technologies to continually enhance content strategy and execution.
- Drive innovative content initiatives and creative brainstorming sessions to generate fresh and engaging ideas.
Qualifications
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- 4+ years of experience in digital content strategy, content marketing, or a related role.
- Proficient in SEO best practices, keyword research, and analytics tools (e.g., Google Analytics, SEMrush, etc.).
- Exceptional writing and editing skills, with a keen eye for detail.
- Strong understanding of social media platforms and content management systems.
- Ability to analyze data and translate insights into actionable content strategies.
- Excellent project management skills, with the ability to manage multiple projects and deadlines.
- A creative mindset, with a passion for storytelling and engaging audiences through various digital channels.
Why Join Innovatech Solutions?
At Innovatech Solutions, we value our employees and strive to create an inclusive and collaborative environment where creativity thrives. We offer our team members:
- A competitive salary and comprehensive benefits package.
- Opportunities for professional growth and development.
- A supportive and flexible work environment that values work-life balance.
- A chance to work with diverse and talented individuals who are passionate about digital marketing and technology.
- Access to the latest tools and technologies to promote innovative content creation.
How to Apply
If you’re ready to take your career to the next level as a Digital Content Strategist at Innovatech Solutions, we would love to hear from you! Please submit your resume, a cover letter outlining your relevant experience, and a portfolio showcasing your previous work demonstrating your expertise in digital content strategy.
About Morganton, NC
Located in the heart of the beautiful foothills of the Blue Ridge Mountains, Morganton offers a unique blend of small-town charm and access to outdoor adventures. Known for its rich history, vibrant arts community, and diverse recreational opportunities, Morganton is an ideal place to live and work. You will enjoy a high quality of life while being part of a motivated team at Innovatech Solutions.
Join Us Today!
Don’t miss the opportunity to join a leading digital marketing agency and contribute to exciting projects. Take the first step toward your future by applying now for the Digital Content Strategist position!